An Effective and Painless Way to Select an Agency

Sep 21, 2015 | 0 comments

In ancient India, a Swayamvaram was held so a woman could choose her husband from among selected candidates expressly invited for the purpose. More recently, it became a hit reality show where contestants would perform assigned tasks hoping to woo their bride / groom of choice. Sounds awfully close to the agency pitch, I thought.

(more…)

When Sponsorship Becomes Counterproductive

Sep 7, 2015 | 2 comments

Every August, Obuda Island in Budapest comes alive with the sound of music, art, bands, artists and devoted fans. This is the Sziget Festival. Over the years, much of it has remained unchanged, except perhaps the devoted fans. They’ve either gone, or are looking elsewhere. (more…)