Retained as a Business Consultant and Trainer for the regional marketing team. Helped develop a business strategy for the lead brand – AXN. In addition,
(a) tasked with getting a brand focus in multi-functional teams.
(b) Worked with the regional marketing team – training, elevating skills, processes and systems.
(c) Special assignment to define brand DNA for AXN and its sub-brands, identify emotional drivers and develop viewer profiles.
Sam’s marketing experience developed across a number of different industries, has helped us train our marketing managers, develop our marketing strategy, define and re-define our brands in changing market conditions as well as, assist us with ad-hoc projects as they arise.John Rossiter